VC Minute Weekly Recap: Liz Giorgi
Liz's goal is to make everyone who hears her pitch want to help her or Soona in some way—and to make every fund wish they had invested.
Regular listeners will recognize a common theme: the best fundraisers run a process from prep to final close. Liz spends 4-6 weeks just on preparation. Then she approaches every pitch with the mindset that she want you to leave the meeting wanting to support her or Soona in some way. And she wants every venture fund that doesn’t invest to feel like they missed out.
My favorite takeaway, and one I’m going to incorporate into my fundraising advice—with attribution of course—is this:
Every founder must master three key pitches
The elevator pitch (sub-one-minute version),
The hero's journey story of your business (how you identified the opportunity, who benefits, and why you're the right person to solve it),
And situating your business within the broader market context and economic landscape.
About Soona
soona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.
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Episode Summaries
197. Fundraising Is A Core Skill
Liz believes that fundraising is not "on your to do list" but a core skill of a startup CEO, a deeply integrated part of your job.
198. Master Three Pitches
To grow your skill in fundraising, master these three pitches: elevator pitch, the hero story, and your fit in greater market.
199. The Deck Stands Alone
Your pitch deck should be able to tell the story without voiceover. VCs are going to send it around externally and internally at a fund. Everyone needs to understand it without you presenting it.
200. Liz's Fundraise Process
The best fundraisers run a process. It's no surprise that Liz has a rigorous one for building and executing her fundraise.
201. It's Supposed To Be Hard
"Knowing that it is supposed to be hard is oddly freeing because it kind of alleviates that feeling of, oh, so and so makes it look so easy."
Do you know someone that needs to hear this week’s advice? Share it with them!